B. PRIVACY POLICY

We, Shuru Advisory Private Limited, a company incorporated under the Companies Act, 2013, via its registered address at Office No: C-501, The First, B/h. ITC Narmada Hotel, Vastrapur, Ahmedabad 380015, Gujarat India (hereinafter referred to as the "Shuru-Up," which expression shall be deemed to encompass that it includes its successors and permitted assigns unless the context or meaning thereof requires otherwise), and provide certain services on www.shuruup.com (the "website"). Shuru Advisory Private Limited administers the website and its feed.

This Privacy Policy has been formulated in accordance with the provisions of the Information Technology Act, 2000 (“IT Act”) and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“IT Rules”) promulgated thereunder, with the aim of ensuring optimal protection of the personal data provided by its users (“you”). This Policy exclusively applies to the users of this website and governs the collection of information and data directly obtained from them. You are advised to carefully read and understand this policy in order to fully grasp the purpose and extent of collecting sensitive personal information, as well as its use, disclosure, and sharing policies.

  1. Scope of application


    Shuru Advisory Private Limited (“Shuru-up”) shall utilize the user information provided by you strictly in accordance with the purposes outlined in this Policy.


    Access to the website is limited to registered users only. Specific features or sections of the website require registration may not be accessible unless you convey your identification and/or personal or sensitive information. By using the Website, you consent to the collection, retention, and use of your information in accordance with this Privacy Policy. If you do not agree to the terms of this Privacy Policy, you ought to discontinue using the Website and abandon immediately.


    1. While navigating the Website, no personal information is automatically gathered from you. However, we collect, retain, and process information that you voluntarily provide through email communications or by completing forms on the Website, including, but not limited to, details such as your name, address, contact information, email address, organisational details (if acting on behalf of an entity), and financial data such as bank account details, credit or debit card information, payment instruments, identity verification documents, and so on. We additionally collect, store, and process additional data, messages you send, information you broadcast on community channels, and any modifications or updates that you make to the information assigned.


    2. When you register your account, you provide personal registration information as required;


    3. Shuru-Up may collect automatically generated information that includes IP address, Web request, Location (through GPS), browser type, exit pages and URLs, Domain names, landing pages, click paths, date/time of visit, and online activity. We might utilise third-party services to track and collect information that enables us to validate

      your credentials, maintain adequate safety procedures, include better Services, comply with your requests, and enhance your user experience. In addition, we may gather cookies to help us deliver you with a better user experience.


    4. The information you provide will be utilised for reaching you via email, updates, notifications, and other means of communication. In addition, we might reach you by phone to gather or validate the information you provided. These conversations may be recorded; however, they will remain confidential right until required by law to be disclosed to government or any official entity. The information will be accessed only for reasons relating to the Website and will not be used for any other purpose. Your information will be preserved until the termination of your membership or listing on the Shuru-up platform, or for any further period that we deem crucial for the continuing functioning of the Website.


      You understand and agree that the following information does not apply to this Privacy Policy:


      1. The keyword information you enter when using the search service provided by the platform;


      2. Relevant information and data collected from you in the release, including but not limited to participation, transaction information and evaluation details;


      3. Violation of laws or regulations and measures taken against you;


  2. Use of information


    1. The Personal Information you deliver will be shared exclusively with our affiliates, third parties, employees, consultants, screening committee members, mentors, or individuals who are directly affiliated with or connected to the Website's Services. These third parties are prohibited from revealing any additional User Information, except in cases where we enable such disclosure under the terms of this privacy policy.


    2. Shuru-up might utilise user information or other data you provide to monitor the functioning of the website, carry out audits, conduct research and analysis, and put together market trend reports and statistics. In addition, this information may be used to enhance your experience on the website by remembering your preferences, also to confirm your identity to ensure eligibility for using the Shuru-up platform, providing information that you've requested, notifying you of any changes, and enabling compliance with our legal and regulatory obligations.


  3. Information disclosure


    1. Shuru-up may disclose user information to service providers or partners for purposes including, but not limited to, conducting research and analysis, creating content, providing customer or technical support, maintaining databases, fulfilling orders and requests, and supporting marketing efforts through email or advertising platforms.

    2. However, Shuru-Up will not provide, sell, rent, share or trade your personal information to any unrelated third party, except with your prior permission, or the third party and (including affiliated companies) provide services for you individually or jointly, and after the service is completed, it will be prohibited to access all such information, including all such information that it has previously been able to access.


    3. Shuru-up does not modify, sell, or distribute your personal information by any means. If any user of the platform becomes aware of a breach of this policy, they have the right to immediately terminate their service agreement with Shuru-up upon discovery of such breach.


    4. In a transaction created on the platform, if any party to the transaction has fulfilled or partially fulfilled the transaction obligations and made a request for information disclosure, it has the right to access with the necessary information such as the contact information of the trading party, so as to facilitate the completion of the transaction or the settlement of disputes;


    5. Other disclosure as deemed appropriate by laws, regulations or website policies.


  4. Information safety


    1. The collected information and materials about the user will be stored within the databases controlled by the Shuru-Up. However, the Shuru-up may store information in locations outside direct control.


    2. If you do not refuse to accept cookies, cookies will be set or accessed on your device so that you can log in or use the platform services or functions that depend on cookies. Using cookies can provide you with more thoughtful personalized services, including promotion services.


    3. You have the right to accept or reject cookies. You can refuse to accept cookies by modifying your browser settings. However, if you choose to refuse to accept cookies, you may not be able to log in or use web services or features that depend on cookies. This policy is applicable to the information obtained through the cookies.


  5. Notification and Updates sent by the Website


    1. Shuru-Up may deliver notifications via email to users who claim to log onto the Website as Shuru-Up members. We may also send you emails, notifications, news stories, and promotional materials frequently to keep you updated regarding the platform changes and developments.


  6. Confidentiality and Disclaimer of liability for User Information Security


    1. The account has security protection function, please keep your username and password information properly. The user password will be encrypted to ensure that your

      information will not be lost, abused and altered. Despite the above security measures, please note that there is no "perfect security measures" on the information network. You agree and understand that the Internet is not a secure source and therefore, we cannot guarantee the protection of such User Information.


    2. When using network services for online transactions, it is inevitable for you to disclose your personal information, such as contact information or postal address, to the counterparties or potential counterparties. Please protect your personal information and provide it to others only when necessary. If you find that your personal information is leaked, especially your username and password, please contact customer service immediately to take corresponding measures.


    3. The policy does not apply to any information other than such information collected by the Shuru Advisory Private Limited (“Shuru-Up”).


  7. Indemnity


    1. The user agrees to indemnify and hold harmless Shuru Advisory Private Limited (“Shuru-Up”) from any actions, claims, demands, lawsuits, penalties, losses, interest, and other charges (including legal fees and costs related to dispute resolution) incurred by any third party as a result of or arising from any violation of the terms of this policy. This indemnification extends to any acts or omissions, including non-compliance or violations of applicable laws and regulations, as well as any fraudulent activities committed by the user.


  8. Grievance Redressal Mechanism


    1. To address any grievances or discrepancies related to the information displayed on the Website, a grievance redressal officer ("Grievance Officer") will be designated. You may submit a request to the Grievance Officer for access to your sensitive or personal data, to raise any grievances concerning your data, or to report any security breaches affecting your data or information.


    2. The Grievance Officer shall redress all the grievances expeditiously but within 15 days from the date of receipt of the grievance as provided under the Act.


    3. The policy shall be constructed and governed in accordance with the republic of India and subject to the provisions of arbitration set out herein, the courts of Ahmedabad, Gujarat India shall have the exclusive jurisdiction in relation to any disputes arising out in connection with this policy.


  9. Changes to the Policy


    1. We encourage you to examine on a regular basis our Privacy Policy as we retain the right to implement changes at any time. Any modifications or clarifications will become effective as soon as they are published on the website. If there are modifications or any major changes to this policy, we will let you know about them here so that you remain

      apprised of the type of information we accumulate, how we use it, and whether there are any restrictions on how we use or disclose it. In the event of a merger or acquisition by another business, your information can be given to the new owners in order to support the continuous selling of the products and services to you."


  10. Contact us:


    1. Please address any questions you may have about the collection, processing, usage and disclosure of your information to us at our email ID Info@shuruup.com.

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