This web page or document constitutes an electronic record as defined under the Information
Technology Act, 2000, and the rules formulated thereunder. The electronic record is generated
by the computer system and does not require any physical or digital signatures for validity. This
web page or document is published in compliance with Rule 3(1) of the Information
Technology (Intermediaries Guidelines) Rules, 2011, which mandates the publication of the
rules and regulations, privacy policy, and terms of use for accessing or utilizing the website
https://www.shuruup.com/."
The Website is owned and operated by Shuru Advisory Private Limited, a company
incorporated under the Companies Act, 2013, via its registered address at Office No: C-501,
The First, B/h. ITC Narmada Hotel, Vastrapur, Ahmedabad 380015, Gujarat India
(hereinafter referred to as the "Shuru-Up," and provide certain services on www.shuruup.com
(the "website"). Shuru Advisory Private Limited administers the website and its feed. The
Shuru-Up platform enables private companies to put forward their business achievement and
sell their shares on the Website, aiding potential investors in making educated investment
decisions in such projects.
By engaging in our Services (as defined herein), you ("User") agree to these terms and
conditions ("Terms of Service"). We, Shuru Advisory Private Limited, and its affiliates and
subsidiaries, strongly recommend you to carefully review the Terms of Service prior registering,
accessing, or using the Website or App Services. Other constraints may apply for specific
Services, such as regulations governing certain events, activities, promotions, or new features.
Such additional terms will be disclosed in conjunction with the applicable Services and will be
deemed part of the Terms for such Services. In the case of a dispute between the additional
terms and these Terms, the supplemental terms will take precedent over the applicable
Services. Your use of the Website or App Services signifies acceptance of any additional
conditions. We urge that you study the additional terms for each service, which are available
below or inside the App from time to time.
For the purposes of these Terms of Service, "User" refers to any natural or legal person who
has accepted these Terms on their own behalf or on behalf of another legal organisation.
It is explicitly clarified that the Privacy Policy, which has been provided separately, is an
essential component of these Terms of Use and should be read in combination with them. The
illegality or unenforceability of one or more sections of these Terms of Use has no bearing on
the legality or enforceability of the other terms. To be clear, if any provision becomes void or
unenforceable, the other provisions will remain binding on the User.
Shuru-Up is a technology platform, not a trading or exchange platform. We deliver
technological solutions to facilitate transactions between Buyers and Sellers, which enable the
purchase and sale of assets including the startup shares (via primary and secondary
transactions), private equity, unlisted securities, and pre-IPO shares, whilst ensuring fund safety
and security. The Shuru-Up platform does not operate as a repository or custodian for any
assets transacted on its platform. For unlisted stocks, Shuru-Up has collaborated with SEBI
registered Trustees and a nationalised bank to protect cash transferred into designated accounts
for platform transactions, assuring the security of all user transactions.
We retain the right, at our sole discretion, to alter, amend, revise, add, or delete any part of
these Terms of Services at any time without prior written notice to you. It is your duty to
review these Terms of Service on a regular basis for updates and changes. Your continued use
of the platform after such modifications are posted constitutes acceptance and consent to the
updated, altered, or deleted conditions. Subject to your compliance with these Terms of
Service, we provide you a personal, non-exclusive, non-transferable, and restricted license to
access and use the platform.
Transactions on the platform are permitted to individuals who are legally capable of entering
into binding contracts as per the Indian Contract Act, 1872 or any other applicable law. This
excludes those deemed "incompetent to contract" under the Indian Contract Act, 1872, such
as minors below 18 years of age, individuals who are undischarged insolvents, and others who
may be restricted by law from forming such contracts.
You acknowledge that your decision to use the Platform is made after thoroughly
understanding its features and the inherent risks associated with buying or selling startup shares
(via primary and secondary transactions), private equity, unlisted securities, and pre-IPO
shares. Additionally, with respect to startup shares (via primary and secondary transactions),
private equity, unlisted securities, and pre-IPO shares, you confirm that you are fully aware of
the risks involved in such investments, the applicable charges, and have considered these
factors in light of your financial circumstances and risk tolerance.
By using the Platform, you are responsible for maintaining the confidentiality of your account
information, including your username and password. You will be held accountable for all
activities that occur under your account credentials. Your mobile phone number and/or email
address shall serve as your primary identifier on the Platform. It is solely your responsibility to
ensure that your mobile phone number and email address are accurate and kept up-to-date on
the Platform at all times.
You acknowledge and agree that if any information provided by you is found to be false,
inaccurate, outdated, incomplete, or if we have reasonable grounds to believe that such
information is false, inaccurate, outdated, or incomplete, or otherwise not in compliance with
these Terms of Usage, we reserve the right to indefinitely suspend, terminate, or restrict your
account's access to the Platform. Furthermore, Shuru-up shall bear no liability or responsibility
for any actions or consequences arising from the use or misuse of information linked to your
account, especially in cases where you have failed to keep your mobile phone number and/or
email address current on the Platform. You shall remain solely accountable for all activities
conducted under your account and any resulting consequences thereof.
By using the Platform or sending emails, data, information, or other communications to us,
you acknowledge and agree that you are engaging in communication through electronic
records. You hereby consent to receive communications from us electronically, as and when
necessary or on a periodic basis. We reserve the right to communicate with you via email or
through other modes of communication, whether electronic or otherwise, as deemed
appropriate.
The Platform functions solely as a technological interface enabling Users to independently
connect and engage with one another for their respective transactions. Shuru-up does not act
as a party to, nor does it exercise control over, any transaction between Users of the Platform.
The Platform merely provides a medium for Users to access a broader audience for the
purchase and sale of certain unlisted assets. It is expressly understood that any contract for the
sale of assets facilitated through the Platform is a direct and exclusive agreement between the
Seller and the Buyer. Shuru-up’s role is limited to providing a platform for communication.
You undertake not to use any illegal or unauthorised methods to gain access to any portion or
feature of the Platform, or to any other systems, networks, servers, computers, or associated
infrastructure that is linked to the Platform. This includes, but is not limited to, attempting to
break security procedures by hacking, password mining, or any other unlawful or illegitimate
means in order to gain access to services provided on or via the Platform.
You are forbidden to forge headers or otherwise manipulate identifiers to mask the origin of
any message or transmission sent to us over the Platform or any service provided within. In
addition, when using the Platform, you must not misrepresent your identify, fraudulently claim
to represent another person or company, or impersonate any individual.
You understand that other users (including unauthorized individuals or "hackers") may post
or transmit offensive or obscene content on the Platform, and you may inadvertently
encounter such materials. Additionally, it is possible for others to access personal information
about you as a result of your interactions on the Platform, which they may use to harass or
harm you. While we do not condone such unauthorized actions, you acknowledge and agree
that we are not liable for any misuse of personal information that you choose to publicly
disclose or share with others on the Platform. Therefore, we strongly advise you to exercise
discretion when sharing any personal information publicly on the Platform.
As a user, you acknowledge, affirm, and understand that engaging in transactions involving
investments in startup shares (via primary and secondary transactions), private equity, unlisted
securities, and pre-IPO shares carries inherent risks associated with such investment types.
You should conduct your own independent due diligence prior to making any investment
decisions. This includes, but is not limited to, gathering additional information about the asset,
the company involved, its historical financial performance, future financial projections, and
seeking legal or other investment advice as necessary. It is important to note that publicly
available information regarding various assets, particularly for companies whose shares are
unlisted, may be limited, potentially affecting your ability to make an informed investment
decision.
As a user, you fully acknowledge and understand that historical performance of any startup
shares (via primary and secondary transactions), private equity, unlisted securities, and pre-IPO
shares does not ensure or predict future returns. Investments in stocks mentioned above are
inherently subject to market and industry risks. It is imperative for investors to thoroughly
review all relevant information and documentation prior to making any investment startup
shares (via primary and secondary transactions), private equity, unlisted securities, and pre-IPO
shares.
Shuru-Up acts solely as a technology provider. By accepting these Terms of Use, you
acknowledge and agree that Shuru-Up is a technology platform and does not exercise control
over or bear liability for the startup shares (via primary and secondary transactions), private
equity, unlisted securities, and pre-IPO shares displayed on the Platform. All payments made
by the buyer for these assets through the payment facility are solely the buyer's responsibility.
Both the Buyer and Seller agree to comply with all applicable laws, including, but not limited
to, the Foreign Exchange Management Act, 1999, and the rules and notifications issued
thereunder; the Exchange Control Manual as published by the Reserve Bank of India; the
Customs Act; the Information Technology Act, 2000, as amended by the Information
Technology (Amendment) Act, 2008; the Prevention of Money Laundering Act, 2002, and the
rules made thereunder; the Foreign Contribution Regulation Act, 1976, and the rules made
thereunder; and the Income Tax Act, 1961, and the rules made thereunder, as well as the
Export-Import Policy of the Government of India, as applicable. This compliance is
mandatory for the proper use of the payment facility and the Platform.
Shuru-Up is not a broker, agent, trading platform, stockbroker, sub-broker, or stock exchange
as defined under the Real Estate (Regulation and Development) Act, the Securities Contract
(Regulation) Act, 1956, the SEBI (Stockbrokers and Sub-brokers) Regulations, 1992, or any
other applicable law. Shuru-Up does not act as a repository or custodian for any goods or
assets transacted on the platform. Furthermore, nothing on the website
https://www.shuruup.com/ constitutes an offer to buy or sell any assets, including startup
shares (via primary and secondary transactions), private equity, unlisted securities, and pre
IPOs.
If any provision of these Terms of Usage, Privacy Policy, or other policies is deemed invalid,
void, or unenforceable, that provision shall be severable from the remaining provisions, and
the remaining provisions shall retain their full force and effect.
These Terms of Usage, along with the Privacy Policy and any other terms, policies, or
disclaimers prescribed by Shuru-Up from time to time, constitute the entire agreement between
you and Shuru-Up. This agreement governs your use of or access to the services and/or the
Platform, superseding any prior understandings or agreements regarding such use or access.
You acknowledge that your representations, undertakings, warranties, and the clauses
concerning indemnities, limitations of liability, and governing law shall survive the passage of
time and the termination of these Terms.